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Research papers

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky
May 15, 2005
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Citation

Wiacek, DiCasoli and Stucky (2005a, May 15). Capturing the implicit mind. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/capturing-the-implicit-mind